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Motorsport

  • First points of the year for AmDTuning at Thruxton

    Donington_AmDtuning_OllieJackson_BTCCOllie Jackson in the Cobra Sport sponsored AmDTuning.com Audi S3 secured his first points finish of the year in the Dunlop MSA British Touring Car Championship and emerged unscathed from a wild weekend of racing at Thruxton.

    A top 20 showing in the opening practice session showed the potential of the Audi package but a fuel supply problem in qualifying would leave Tamworth-based Ollie in 25th place on the grid for the opening race.

    Taking the decision to manage tyres on a very hot day at Thruxton, Ollie stayed out of trouble and was progressing well to be in a position to make a push up the field for the final laps of the race.  However, the race was red flagged prematurely with 5 laps to go after a number of high speed tyre failures along with an incident at the final chicane caused by a puncture. The AmDTuning.com Audi with plenty of wear left to get to the end of the race took the chequered flag in 17th place.

    DoningtonGrid_AmDtuning_BTCCThe decision to shorten races two and three to twelve laps due to high track temperatures forced the team to make set-up changes to the Audi, with Ollie taking the chequered flag in 21st in the second race of the weekend. Race three however saw Ollie produce his best result of the year to date with a solid run through to 14th place, giving him his first points finish of the campaign and allowing AmDTuning.com to score with the Audi for the first time.

    “The final race was a good way to end the weekend and I’m pleased to bring home a first points finish of the season,” he said. “If I’m being honest, I don’t think I got the best out of the car in the opening two races, so to come back and get a result for the team and some points on the board in race three is really good.

    Team boss Shaun Hollamby was also pleased with the fact that the team was able to pick up a first points finish of the year, even if the shortening of the final two races race and the earlier red flag prevented Ollie from adding more to his tally.

    “It was good to end the day with some points on the board, although it’s a shame that we weren’t able to benefit from the set-up work we’d put in on Saturday,” he said. “We had worked on having a car that was good for 16 laps in hot conditions but other, very experienced, teams chose not to take the advice of Dunlop and the weather forecaster, hence the race length was adjusted to their level of preparedness. When the races were shortened, we then had to look at making changes to go more aggressive on the set-up to make the tyres last for twelve rather than 16 laps.

    AmD Team Wear ThruxtonFor the second event this season we had official AmDTuning / Cobra Sport team wear available for sale on the Motorsport Photography Ltd stall. The team wear as worn by the team, along with Cobra Sport hoodies and t-shirts proved popular over the weekend with lots of our new merchandise spotted in the crowd around the event. The team wear and hoodies will be available for sale at all of the BTCC events this season.

    Our full range can be viewed on our website > Cobra Sport Merchandise

  • AmDTuning.com show potential in challenging BTCC opener

    AmDTuning BTCC Car 2016 Audi S3 Ollie Jackson - Cobra Sport SponsoredCobra Sport will again be a main sponsor of the AmDTuning.com BTCC team and we will be following the team throughout the upcoming season, experiencing the highs and lows of running in the BTCC for a second year.

    The Cobra Sport sponsored AmDTuning.com BTCC team showed a glimpse of its potential on what proved to be a challenging start to the 2016 Dunlop MSA British Touring Car Championship at Brands Hatch this weekend.

    The West Thurrock-based team went into the season opener hoping to challenge for points finishes, with driver Ollie Jackson making his first appearance at the wheel of the team’s striking Audi S3. Showing strong pace throughout Saturday’s testing and qualifying runs, Tamworth-based Ollie managed to record time quick enough for an encouraging 20th place on grid, with his fastest lap being just four tenths of a second away from the top ten.

    In the first race Ollie made a strong start from 20th on the grid and battled his way up to as high as 14th before his race was cut short by a stub axle failure through Clearways whilst running inside the points which forced to head for the pits. The retirement meant a tough race two grid position down in 29th place from which Ollie managed to make his way up through the field to complete the race in a solid 23rd place even with an issue with one of his soft compound Dunlop tyres which prevented him from climbing any higher up the pack.

    Race three also proved to be a difficult race having found himself stuck in traffic for the duration of the final race of the weekend, Ollie crossed the line in 22nd, but remained upbeat about the potential of the Audi.

    Ollie Jackson @ Brands Hatch"Bad luck seemed to follow us today, which was unfortunate as I think we showed glimpses of the potential that we have in the car,” he said. “We were putting in a really competitive performance in the opening race of the day and there is no doubt that we were on to start the season with some points before the problem with the car. It was just unfortunate that as I went to enter the pits, someone else tried to make a move up the inside.

    “Although points would have been nice, there is plenty we can take away from the weekend.”

    For team boss Shaun Hollamby, the season opener proved to be a case of 'what might have been', although he too insisted there were plenty of positives to take away from the first round of the year.

    AmDTuning Audi S3 “Race one was looking really good and Ollie was doing a great job on track before damage from the earlier contact caused a front suspension failure,” he said. “Had we managed to end that race where we should have done, then it would have been a totally different story as the car had the pace – we just weren’t able to show it in the second and third races.

    We now turn our attention to the next round of the Dunlop MSA British Touring Car Championship at Donington Park in 2 weeks time.

    Images © Cobra Sport, Jakob Ebrey Photography

  • AmDTuning.com / Cobra Sport confirm Ollie Jackson for 2016 BTCC campaign

    AmDTuning.com have today confirmed that Ollie Jackson will pilot the Cobra Sport sponsored Audi S3 in the 2016 Dunlop MSA British Touring Car Championship.

    Ollie Jackson BTCC DriverCobra Sport will again be a main sponsor of the AmDTuning.com BTCC team and we will be following the team throughout the upcoming season, experiencing the highs and lows of running in the BTCC for a second year. The Audi S3 livery for the 2016 season features the AmDTuning.com and Cobra Sport red and black branding combined with Audi’s famous racing stripes from the ’80s IMSA Audi 90 GTO. Paying homage to Audi racing history. The livery for this season was launched on our stand at the Autosport Show back in January. The BTCC Media Day held on the 22nd March at Donington Park was a huge success with a huge interest in the new Audi S3. Feedback on the newly designed livery has been incredibly positive with some suggesting it to be the best looking car on the 2016 BTCC grid.

    31-year-old Ollie Jackson raced with the West Thurrock-based team in his first full BTCC campaign in 2012, taking three top ten finishes at the wheel of a Volkswagen Golf en route to 18th in the standings. Jackson then spent two further seasons in the series before moving into the Ginetta GT4 Supercup last year.

    Cobra Sport AmDTuning at Autosport Show 2016“I’m absolutely delighted to be back on the touring car grid, especially with the guys at AmDTuning.com as my best season in the BTCC came with them back in 2012 in the Golf. There is no doubt that the Audi has a lot of potential, but we also have to be realistic in what is going to be a very strong field. I see no reason why we can’t challenge for points on a regular basis during the season and if we can also break into the top ten as we go along then I think we can be happy.”

    Team boss Shaun Hollamby spoke of his pleasure in welcoming Jackson back to the AmDTuning.com as the team embarks on a first full season running the striking red Audi S3.

    “We had a lot of interest in the car for this season, particularly after people had chance to see it in the flesh in the new livery at the Autosport International show,” he said. “We’re pleased to have agreed a deal with Ollie to return the fold and are looking forward to resuming the relationship we enjoyed with him when he raced with our Golf. Ollie is a driver who comes back into the series with a point to prove after a tough year in 2014 and we are confident that we have a package that will allow him to show his true potential.”

    “We showed the pace of the Audi in the second half of 2015 and with Ollie back in the team, we are confident of being able to regularly challenge for points during the year ahead.”

  • Autosport International Show 2016 - AmDTuning.com & Cobra Sport unveil new 2016 BTCC car

    2016 BTCC Car Audi S3 Shaun HollambyCobra Sport once again enjoyed a strong presence at the 2016 Performance Car Show with an incredibly popular stand in hall 19. The Autosport International Show covers over 1 million sq ft and attracts over 80,000 visitors each year making it the number one show for motorsport in the UK.

    At the show we unveiled the new livery for the 2016 AmDTuning.com / Cobra Sport Audi S3 BTCC car on the Cobra Sport Exhaust stand. The 2016 livery pays homage to one of motorsport's most iconic colour schemes and features the AmDTuning.com and Cobra Sport red and black branding combined with Audi’s famous racing stripes from the ’80s IMSA Audi 90 GTO.

    Cobra Sport AmDTuning at Autosport Show 2016The car which will compete in the 2016 Dunlop MSA British Touring Car Championship was on display on the Cobra Sport Exhausts stand for the whole of the Autosport International Show.

    Having fielded the Audi S3 during five events in 2015 (driven by Nicolas Hamilton), the team will embark on its first full season with the car this year. The car has been away to be stripped back to basics, rebuilt and remodelled ready to compete in the 2016 BTCC championship. Hopes are high for a successful campaign, building on the early promise shown by the front-wheel drive machine. To celebrate a full time switch to the Audi after two seasons running the Cobra Sport Exhausts sponsored Ford Focus ST, the team have taken inspiration from one of the German manufacturer's most famous liveries..

    “We’re pleased to take the covers off the new look Audi and think the end result will stand out on track during the season ahead,” AmD team boss Shaun Hollamby said. “We were keen to go back to our traditional colours this year and we saw the ideal opportunity to incorporate elements of the IMSA Audi livery to celebrate our first full season with the S3."

    “Audi has a huge amount of history and heritage in motorsport and whilst we are an independent team, we are proud to celebrate part of that heritage in the livery we have chosen. The famous Audi stripes go well with our own red and black, and also with the colours of Cobra Sport Exhausts who we are delighted to have on board again this season.”

    Cobra Sport Clothing Model at Autosport Show 2016The 2016 Autosport International Show also saw the launch of the brand new Cobra Sport clothing range as worn at the show by our model. The new clothing range includes Cobra Sport branded hoodies, zipped hoodies and softshell jackets along with a choice of polo shirts and t-shirts. The clothing is currently available online and will shortly be stocked at Cobra Sport HQ in Sheffield.

    The two trade days proved to be very productive catching up with existing contacts and adding to our network of dealers generating an ever increasing interest in the Cobra Sport brand and the direction we are moving as a company. Over the 2 weekend public days our stand was incredibly busy, both for photographs of the Audi S3 BTCC car but also with enquiries about our extensive range of direct fit performance exhaust applications. Thank you to everyone who visited the stand over the 4 days of the show, we hope to see you again at the other car shows and events that we will be attending throughout the summer months.

  • New Cobra Sport Brand Video - Racing, Events, Shows and BTCC Sponsorship

    Throughout 2015 a local film company followed us to the many car shows and events that we attend during the year capturing a vast array of video footage. This footage has now been condensed and edited down to form our new brand video focusing on the sponsorship, events and promotional side of the Cobra Sport brand.

    Our latest brand video begins with footage from the beginning of the year showcasing our attendance at the prestigious Autosport International Show at the NEC in Birmingham. During the summer we attend all of the major national car shows taking along our demo cars, events trailer and exhaust display stands. The video includes footage from the popular Ford Fair show at Silverstone where we were in attendance with Cobra Sport sponsored AmD Tuning Ford Focus BTCC car on show.

    Our sponsorship deal and partnership with leading UK tuning company AmD Tuning allows us unique behind the scenes access to BTCC race days. For the 2015 season we supported Mike Bushell in the AmD Ford Focus ST and followed the highs and lows of a season running in the fantastic British Touring Car Championship, which is where the video concludes.

    Our latest video is the third in a series of Cobra Sport brand videos released in the last year with the previous two featuring our Japanese performance exhaust range and the development of our popular exhaust for the VW Golf R. These two previous videos take a look behind the scenes at the Cobra Sport factory putting on show the stringent manufacturing operations performed in order to create each Cobra Sport exhaust. Cobra Sport continue to set new standards in quality and performance with innovative exhaust design matched with unparalleled manufacturing expertise. Our exhaust systems are engineered to the highest tolerances ensuring a perfect first-time fit and a truly pitch perfect exhaust sound.

  • BTCC Competition Winner Attends Brands Hatch

    BTCC Brands Hatch Pit Lane WalkAt many of our events during the summer we ran a competition for the chance to win a trip to a BTCC race of your choice to support Mike Bushell and the AmDTuning.com racing team. The competition winner Paul chose to attend the final BTCC race of the season at Brands Hatch and enjoyed race day hospitality and unique pit lane access.

    We plan to run a similar competition for next season to win tickets to the 2016 BTCC races with entries due to open at the Autosport show in January.

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