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Cobra Sport Heritage

The origins of the company dates back over fifty years to 1968


Wortley Auto Spares set up in Sheffield by Philip Jarvis. In these days auto accessories shops were quite rare, to the volume of only a dozen or so in south Yorkshire. Wortley Auto Spares was an agent for Burgess exhaust silencers, which made up 50% of the turnover.


Philip Jarvis and his Team's Broadspeed Ford Anglia used to race almost every weekend in the special saloon championships (today known as the British Touring Car Championships) with considerable success.


ASCAR Exhausts was founded as an exhaust specialist & manufacturer, situated in Sheffield city centre they were one of the first companies to purchase the “Blue boy” bending machine in the country (notice the price in the window).


Philip continued his racing passion with his race team competing in the Formula Ford and the Formula 2000 championships.


Ascar Exhausts became an agent for Grundy Stainless Steel Exhausts (part of British Steel Corporation), the company responsible for the first stainless steel systems.


Pete Jarvis left school and started work at Ascar Exhausts as an exhaust fabricator.


When Ascar sales began to decline, Pete Jarvis looked for opportunities to diversity from the core market and created the Cobra Sport brand to begin producing and fitting his own brand of stainless steel sports exhausts with higher quality methods of exhaust fabricating.


Max Power Live show that Rachel and Pete started to attend on a yearly basis.


Rachel Jarvis Joined the team at Ascar Exhausts whilst studying for her Law Degree at Sheffield Hallam University,


Ascar Exhausts ceased trading, compulsory purchased by the council due to a new inner ring road to be built through the centre of Sheffield. At this point, Phillip opted for retirement and Ascar closed for business.


To take advantage of this opportunity and to continue the family legacy, both Rachel and Pete managed to raise the finance needed and invested everything into a new company and Exhausts UK Ltd was established. Exhausts UK Ltd continued to develop the custom built stainless steel exhaust side of the business, under the Cobra Sport trademark proving increasingly popular with customers seeking quality performance exhaust systems. 


Launch of the first Cobra Sport e-commerce website. A small initial range was developed to sell online and via mail order. 


Approached by Subaru UK and Izuzu UK to produce a range of exhausts. Exhausts UK was going from strength to strength and taking on contracts with other major brands. Exhausts UK began to work with the Manufacturing Advisory Service along with other external support organisations and business mentors to critically evaluate the company and put in place a strategy for development and growth.


Re-brand and launch of new website with a full marketing campaign in place to attract new customers and new markets.


Cobra Sport gears up to exporting products worldwide and is awarded with the “Made in Sheffield” mark.

Cobra Sport Exhausts - Made in Sheffield UK

Rachel became a Freeman of the Company of Cutlers in Hallamshire

Company of Cutlers in Hallamshire

Cobra Sport sponsors a Ford Focus in the Dunlop MSA British Touring Car Championship.

Ford Focus ST Cobra Sport AmDTuning BTCC Sponsors

As part of the continued growth and expansion of the business, Cobra Sport invest heavily in its R&D department, on machinery and further factory upgrades to allow for future growth and expansion and to keep up with demand.

R&D Investment

Cobra Sport sponsors Audi S3 in the Dunlop MSA British Touring Car Championship and becomes exhaust technical partners to the AmD team hand crafting a custom exhaust system for the NTGC-spec BTCC car.

Audi S3 Cobra Sport AmDTuning BTCC Sponsors

Cobra Sport are invited to join the Performance Automotive Aftermarket Association which is a trade only association of senior decision makers within companies who manufacture, distribute and retail performance parts or services for the automotive aftermarket throughout Europe.

Cobra Sport PAAA Membership

Cobra Sport join AmDTuning to create the 'AmDTuning with Cobra Exhausts' BTCC Team running 2 Audi S3s in the Dunlop MSA British Touring Car Championship.

AmDTuning with Cobra Exhausts BTCC Cars 2017

Pete Jarvis became a Freeman of the Company of Cutlers in Hallamshire.

Pete Jarvis - Freeman of the Company of Cutlers

Rachel became Chairman of the Freemen’s Committee, of the Company of Cutlers in Hallamshire.

Company of Cutlers in Hallamshire

Cobra Sport take a more active role in the 'AmDTuning with Cobra Exhausts' BTCC Team running many of the corporate, hospitality and marketing activities for the team.

AmDTuning with Cobra Exhausts BTCC Cars 2018

Pete & Rachel still run a successful team and continue to produce high quality performance exhaust systems using cutting edge technology.

Pete & Rachel at Cobra Sports