MINI CHALLENGE UK - Callum Newsham and Cobra Sport join forces

Posted by Cobra Sport Admin


For the 2021 season, Cobra Sport are pleased to announce their support for Callum Newsham in the MINI Challenge UK.

Newsham will race the #16 JCW for Newsham Racing for their fourth year in the championship with many events taking place as a support race on the British Touring Car Championship package.

Cobra Sport’s logo will take pride of place on Newsham’s newly-liveried car, along with returning title sponsor Nordscott Coffee & Vending.

As part of the agreement, Callum is representing Cobra Sport as a brand ambassador, and will be promoting Cobra Sport exhaust and organising competitions and giveaways throughout the year on his social media pages. 

The calendar will comprise events held at a number of the UK’s highest-profile venues in support of the BTCC, kicking off at Snetterton on the 12th of June, with live, free-to-air television coverage on ITV Sport. This makes the partnership the perfect fit, with Cobra Sport already extensively involved on the TOCA package with leading outfits MB Motorsport and Motorbase Performance competing in the British Touring Car Championship at the top table in British motorsport.

“I’m thrilled to have Cobra Sport on board as a commercial partner,” said Newsham.

"I can't wait to be out on the track fighting for the front of the grid and it's an honour to be working with the skilled guys from Cobra Sport."

“I’m extremely grateful for the support from Cobra Sport and all of my sponsors, and I know we will thrive throughout the 2021 season.”